CRM for cities and communities

Relationships with Citizens

Relationship management is finding its way to local governments like cities and communities. Microsoft Dynamics CRM can be a great tool to that helps to improve the level of service towards citizens. The abbreviation CRM stands for "Citizen Relationship Management" within the context of local governments. It's a strategy aiming to improve service by the local government.

CRM centralizes different applications

CRM can be the perfect centralized management tool that brings together different existing systems. Practically, this means that a user doesn't have to open many different applications to find the necessary information to answer the question of a citizen. Thanks to this improved usability, government officials can work more efficiently and focus more on the citizen. Integration capabilities with the most common software systems at local governments are built into the solution of Net IT in order to allow cost-efficient integration between those systems and Microsoft Dynamics CRM.
Every local government can benefit from a centralized management system that contains all the data of the citizens and the companies in one place.

A digital archive

Local governments have to register incoming and outgoing mail. The easiest and fastest way to manage this, is probably by digitalizing mail and making it centrally available in CRM. A document scanning solution generates electronic versions of paper documents. Those electronic documents are easy to route to the right person or department via Microsoft Dynamics CRM. The best way however, is to couple CRM with a document management system like Microsoft SharePoint. Microsoft Dynamics CRM 2011 natively supports integration with MS SharePoint.

Management of processes

Mail registration via CRM is only one thing. MS CRM is put to work for the management and organization of incoming complaints, announcements, requests, etc. A local government is tied to limited execution times that can be followed up in CRM. At the moment of registration, the necessary tasks are planned to notify everybody in time. CRM allows to track status at many different levels.

Conclusion

Local governments can serve the people better and more efficiently with the vertical solution for local governments by Net IT. You can:

• deliver a timely, high-quality service that's aimed at the needs of the citizens;
• automate processes to improve efficiency;
• use this technology to improve collaboration and support decision-making;
• and moreover, a broad range of applications for e-governement can be integrated thanks to the xRM framework.

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