TOP 10 REASONS
1 The combination of top-rated functionality, high user adoption rates, the flexibility to adapt to your business needs, and an affordable price makes Microsoft Dynamics CRM an excellent choice.
2 Microsoft Dynamics CRM is designed to meet the needs of companies of all sizes—from small businesses to large enterprises. Today, Microsoft Dynamics CRM is used by more than 750,000 people, including some of the world's largest organizations, in financial services, professional services, manufacturing, and the public sector.
3 Learn how the innovative functionality in Sales, Customer Service, and Marketing makes Microsoft Dynamics CRM an effective way to stay in touch with your customers and drive your business goals.
4 Microsoft Dynamics CRM works within Microsoft Office Outlook, one of the most popular applications that people use every day. This high level of comfort with Office Outlook can help to significantly drive user adoption and success.
5 Microsoft Dynamics CRM offers solutions that make sense for you today and in the future. You can choose to deploy Microsoft Dynamics CRM in-house, or let us host it for you. You can choose how your people interface with it—through Microsoft Office Outlook, a browser, or a mobile device. You can even decide whether to buy it or—in effect—to rent it. The best part? It's easy to switch if your business needs change.
6 History tells this story best: Microsoft launched Microsoft Dynamics CRM 4.0 in December 2007, and in April 2008, Microsoft Dynamics CRM Online, an on-demand service, was introduced. In less than a year, the September 2008 and March 2009 Service Updates for Microsoft Dynamics CRM Online was released. At the end of 2008, several free CRM Accelerators were launched with new functionality for Analytics, eService, Event Management, and Enterprise Search, as well as a Business Productivity pack, Extended Sales Forecasting, CRM Notifications, and Sales Methodology support. And more innovation is currently in development.
7 The reporting engine generates compelling data reports within Microsoft Dynamics CRM to help you make informed business decisions. Get deeper insights by integrating Microsoft Dynamics CRM with Microsoft Business Intelligence products for performance management, scorecards, data mining, and OLAP reporting.
8 Because Microsoft Dynamics CRM is based on a service-oriented architecture (SOA), it easily integrates into your existing systems using industry-standard Web services. Its exceptional customization feature also simplifies adapting it to your processes, models, and technology infrastructure. Learn more about the technology.
‘Customize and Extend Microsoft Dynamics CRM Technology’
Technology professionals find Microsoft Dynamics CRM easy to customize and build on.
You can:
· Seamlessly integrate Microsoft Dynamics CRM with other Microsoft software and third-party solutions.
· Quickly automate business processes.
· Customize and control data access for advanced security.
· Build rich integrations across your organization with Web services.
Business Process Automation: Reduce Costs, Increase Results
Many companies face obstacles in fully integrating business process automation CRM solutions into their organizations. But we designed Microsoft Dynamics CRM to synthesize with existing systems, giving employees access to familiar tools. This can lower training costs, decreased ramp-up time, and fewer frustrations resulting in greater user adoption. Take advantage of:
· Organization and personnel level workflows
· Extensible workflow model (for on-premise and partner-hosted offerings)
· Custom workflow actions
· Business Logic Extensions: event-based plugins with pre- and post-events on all platform executions
· Client-side form events, enabling features like drop-down fields that auto-adjust with user selections
CRM Security: Information is Power—Data Management Is Easy
Customizing and controlling data access has never been simpler. Microsoft Dynamics CRM Provides a comprehensive CRM security model based on roles and privileges so you can easily customize and control access to data by job roles and task needs. Features include:
· Integrated security via single sign-on or Live ID
· Role-based security settings for easier management
· Custom-added entities work within the security model just like entities shipped in the box
· Sharing/delegation for objects/records, to individuals or teams
· Direct access to data via filtered SQL views that automatically determine users' roles and privileges and only returns data they have access to
Data Model Extensibility: A CRM Solution that Grows with Your Business
Microsoft Dynamics CRM contains the mechanisms for expanding and enhancing the system with new capabilities and technology without requiring major infrastructure changes, so you can count on it to support your organization for a long time to come. Possibilities include:
· Custom entities and attributes (a.k.a., objects and properties)
· Custom object relationships, such as 1:N (many); N:1; and N:N (new to 4.0 version) allowing you to model virtually anything
· Object hierarchies (self-referential)
· Infinite relationships between objects
Service-Oriented Architecture: Connect for Success
· Build rich integrations across your organization with a centralized, easily discoverable set of web services. Web services in Microsoft Dynamics CRM are connected through a common integration framework across business systems, applications, and processes. You can benefit from:
· UI extensibility (including custom navigation panes and buttons which can call custom ASPX pages from within CRM in order to persist data into CRM)
· Completely Web services-enabled platform, even on custom entities/attributes, so it's accessible from any other system capable of making web service calls
· All offerings of Microsoft Dynamics CRM push/pull data from other systems
· Real-time transactions with other business applications through real-time platform events (On-Premise only)
CRM Technology Helps Businesses of All Sizes
Whether you have a few employees or a few thousand, Microsoft Dynamics CRM can benefit your customer-driven business.
Easy to Implement
With a number of edition and deployment options available, Microsoft Dynamics CRM has a solution that's tailor-made for your business. Learn about the different CRM offerings.
Enhanced CRM For Even Better Results
Customer feedback is a key element to the Microsoft Dynamics CRM suite. With each new release, new enhancements are added. From Web-based workflow design to an enhanced offline user experience, the latest version of Microsoft Dynamics CRM is committed to driving innovation in areas that have an immediate business impact.
9 See Analyst Reports and Awards on why Microsoft Dynamics CRM is one of the top CRM solutions.
The Forrester Wave™: Customer Service Software Solutions, Q4 2008 (hyperlink naar document)
Microsoft Dynamics CRM shines by offering its infrastructure to enterprise organizations. Microsoft’s strategy for growth is to offer buyers a choice of both on-premise and SaaS service deployment, a flexible user interface, a choice of payment options, and a strong partner community. Buyer interest in Microsoft Dynamics CRM is high in the SMB market and is growing in the enterprise segment.
The Forrester Wave™: Sales Force Management, Q4 2008 (hyperlink naar document)
Microsoft Dynamics CRM is a Leader in SFA. Sales analysis tools, opportunity management, and setup and configuration capabilities are the application's key sales strengths, as well as internationalization, usability, and versatile deployment capabilities. An added bonus is that the solution deploys quickly, giving buyers a fast time-to-value. Its low license and subscription costs make it an attractive sales application for enterprise and midmarket firms that are highly cost-sensitive.
The Forrester Wave™: Midmarket CRM Suites, Q3 2008 (hyperlink naar document)
Over the past five years, Microsoft has established itself as a major CRM player thanks to deep capital investment, a formidable strategy, and strong branding. The product is strong in SFA, internationalization, and usability. Arguably its greatest strength is its native Microsoft Office user experience. The solution is set up to look, feel, and function like Outlook. Sales analysis tools, opportunity management, and setup and configuration capabilities are the application’s key SFA strengths. The product also is available in multiple deployment options and is attractively priced below many of the alternative products in the market. The solution is built on the Microsoft .NET framework and integrates seamlessly with other Microsoft productivity tools, like Office, Outlook, and SharePoint.
The Forrester Wave™: Enterprise CRM Suites, Q3 2008 (hyperlink naar document)
Microsoft Dynamics CRM shines by offering flexibility to enterprise buyers. Microsoft is trying to exploit its desktop applications strength in large enterprises and promote its now-more robust business applications to this sector. Its strategy for growth is to offer buyers a choice of both on-premise and SaaS service deployment, a flexible user interface, a choice of payment options, and a strong partner community. Buyer interest in Microsoft solutions is high in the SMB market and is growing in the enterprise segment… Buyers have a full range of deployment options: on-premise, SaaS, on-premise hosted, or hybrid. The solution’s code is the same regardless of deployment choice, so migration from one deployment type to another is relatively easy… Buyers also like Microsoft Dynamics CRM’s usability, lower price, and its quick time-to-value compared with traditional CRM applications.
Gartner Magic Quadrant for CRM Customer Service Contact Centers (hyperlink naar document)
The negative shift in the economic picture has elevated this focus because customer retention requires greater scrutiny. The loss of a profitable customer, or a potentially profitable customer, is expensive and preventable. The contact center, which integrates and synchronizes post-sales customer interactions, is the most-critical flashpoint for the customer relationship.
Gartner Magic Quadrant for Sales Force Automation
SFA applications are built around a core of functional capabilities for accounts, contacts, opportunities, selling processes and sales operations. SFA requirements are unique for each business-to-business sales organization, based on the maturity and culture of the organization in its use of technology, sophistication of sales practices and anticipated return on investment. A key trend during the past year has been the continued growth of SaaS (also referred to as "on-demand SFA") as a viable delivery model.
10 You can get competitive pricing for both on-demand and on-premise deployments.