Microsoft has a clear vision on digital transformation for manufacturing (and distribution).
In the video below, Didier Ongena, General Manager Microsoft Belux, explains why digital transformation and innovation plays an important role at manufacturing companies in Belgium.

"There is one thing that I would really urge all owners of manufacturing companies to do is to really look at digitisation
and make sure that it competes versus large companies, start-ups and scale-ups."

Focus on customers and customer experiences

As a manufacturing company, you usually do not sell directly to the end user. There is a network of wholesalers, retailers, experts and influencers. Who are your customers, decision makers or ambassadors? Who brings your products to the end user and who is in the ranks of the competition?

With Microsoft Dynamics 365 you get a complete view of the sales dynamics that play out between your manufacturing company and the end customer. By centralizing customer information, you accelerate the transfer of information between employees, departments and suppliers, you get a more accurate picture of your customers so that you can better respond to rapidly changing customer needs.


A better view of your customer and the operation of your organization

The many analysis options and intelligence (AI, IoT) embedded in Microsoft Dynamics 365 ensure that you get a faster grasp of the enormous amounts of data generated by production activities.

By bringing data together and analyzing it, you will gain actionable insights to make business processes more efficient, predict customer needs, develop new services, etc. All this to keep growing and always be one step ahead of your competitors.

Jan Ameloot Director at Delta Light
“We strongly believe in the Microsoft Cloud, its entire ecosystem and the future proof business apps of Dynamics 365.”

References Distribution


Eribel optimizes sales processes with Microsoft Dynamics 365.

Avasco Solar

Avasco Solar has a clear view on sales thanks to reporting in Microsoft Dynamics 365.

Delta Light

Delta Light strengthens global sales organization with Microsoft Dynamics 365.


Cebeo, distributor in electrotechnical materials optimizes sales account management via Microsoft Dynamics CRM on mobile devices.

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