Storage chemicals




Marketing and automated customer feedback


Dynamics 365 Marketing & Customer Voice

LBC Tank Terminals optimizes customer relationships with automated customer feedback surveys

From customer feedback to tailor-made solutions thanks to fast and automated surveys. That is what LBC Tank Terminals is aiming for today. Recently, all customer data, input from representatives and even the customer's own feedback are stored centrally via Microsoft Dynamics 365. Communication between customers and representatives is more streamlined, resulting in faster, more efficient and automated processes.


LBC Tank Terminals, a company with about 500 employees spread across the US and Europe, specializes in the storage of chemicals and so-called 'intermediate chemicals' (chemical intermediates). This storage is often invisible to the outside world, but it is essential in the supply chain of many production companies. The total storage capacity worldwide is 3 million m³. Precisely because LBC Tank Terminals often works with sensitive products, safety, reliability and innovation are central to the company's vision.


Finger on the pulse via Microsoft Dynamics 365

The company is known for maintaining a very close relationship with the customer. “We want to meet the specific needs of our customers as much as possible. After all, more efficient storage of products has a direct impact on their own supply chain and therefore on their total costs,” says William Vermeulen, Business Development at LBC Tank Terminals.

To keep that finger on the pulse of customers even better, LBC Tank Terminals has centralized all customer data via Microsoft Dynamics 365 with the help of our partner Net IT. Koen Van Aelst, project manager at LBC: “In a first phase, we implemented all basic data: customer data, information about customer contacts and existing visit reports from our representatives. We continued to work on that basis to also implement automated customer feedback via Microsoft Customer Voice surveys. Our customers can now give their feedback on our operation even more directly and faster.”

“The fact that Microsoft Dynamics 365 runs entirely in the cloud fits in with our vision of digitization, growth and innovation. Not only were our processes optimised, but our reporting also took a big leap forward.” says Koen Van Aelst, IT LBC Project Manager.

William Vermeulen Business & Market Intelligence Manager LBC
“We did a full digital customer satisfaction survey and asked all customers simultaneously. A great improvement in process optimisation, automation and reporting.”

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